TOP TEN DIGITAL MARKETING TRENDS FOR THE YEAR 2017


With the rapid growth of online engagements, such as social media platforms and similar platforms, digital marketing has become paramount for businesses as it helps them reach their potential customers much quicker and on a larger scale. 2016 saw many businesses acknowledging the importance of digital marketing as a way of creating brand awareness on a global scale. Due to this acknowledgment, 2017 has seen some amazing digital marketing trends cooked up to take advantage of this ripe market. Below are top ten digital marketing strategies that are trending this year

VIDEO ADS

Ads made using videos have quickly grown in popularity this year. There's no doubt that with more and more businesses marketing their brands using video ads, this trend is only going to get bigger.

SMARTPHONES OVER DESKTOP COMPUTERS

2016 saw the business world manipulating internet users of the world towards noticing their products through the use of desktop computers. This year, smartphones are what's trending. Online shopping and transactions are now being done using these portable mobile devices.

 

MOBILE APPS

 

Many people access the internet using their smartphones and as such, many businesses have used this avenue to make their websites available for download as mobile applications. Customers can use these apps to transact and patronize the brands of their choice. This trend is only going to grow bigger.

SOCIAL MEDIA

Promotion of brands over Facebook, Twitter, and other social media platforms is on the rise and is only going to keep growing. Most people on the planet belong to one social media platform or the other. With these platforms, businesses bring their brand to the awareness of the world.

ERA OF SMART DEVICES

More and more technologically advanced smart devices are expected to be revealed this year. This will only help digital marketers advance their craft even further. Cost of online advertising can increase. Also, this will increase the competition between brands as well as digital marketing agencies worldwide.

 


INCREASE IN IMPORTANCE OF ENGAGING, QUALITY CONTENT

 

The content of the website has to be engaging and of high quality to encourage good conversion. This year will definitely see an increase in the demand for this kind of content for brand promotion.

RETURN ON INVESTMENT (ROI)

Agencies who provide digital marketing services will most likely be ranked based on their Return on Investment results this year. This will help determine the best agencies for businesses to patronize for these services.

INCREASE IN GROWTH HACKING

Growth hacking is only going to increase, as the use of digital channels for marketing increases.

QUALITY SERVICES

Quality is going to be the major focus of the trends this year. Choice of digital marketing agencies will be based on the quality of their work.

 


 

WHY IS DIGITAL MARKETING IMPORTANT FOR BOTH PEOPLE AND BUSINESSES?

Some years back, digital marketing was considered odd, but now, it is all the rave as more businesses are seeing just how important it is, for brand awareness. After turning from oddity to necessity due to the pervasive, all-encompassing nature of the internet, it does not come as a surprise that digital marketing is currently beyond necessary for businesses, both new and old.For those who still believe that traditional marketing techniques are still the best, here are a few reasons why you might be wrong

DIGITAL MARKETING FOR INDIVIDUALS

There are a bunch of components that make up digital marketing. Social media, for instance, help doctors speak to patients without them having to come to the hospital, it helps celebrities interact with their fans and it also helps businesses spread the word to customers all over the world. Social media has helped many a youngster get gainful employment and that is just the surface of what this amazing platform has achieved. Social media can make you relevant, as long as you know how to use it to that effect.

Marketing via traditional means can prove expensive for new or small businesses. This is why digital marketing is so necessary. Aside from reaching a wider audience, it is also cost-effective. With the help of a good digital marketing strategy, these businesses can identify and reach out to their target audiences at less cost than if they had to use traditional techniques.

DIGITAL MARKETING FOR BIG COMPANIES

Large enterprises can take advantage of the, basically free, marketing power of the internet to an almost infinite degree. Aside from this, they can also sponsor expensive campaigns and ads as well, thus benefitting from all angles. Conducting a survey online to determine what customers desire will not be a hassle for them as they have the resources.

THE WEALTH OF DIGITAL MARKETING SERVICES AVAILABLE FOR YOU TO TAKE ADVANTAGE OF



As digital marketing becomes more popular, the number of digital marketing agencies also increases. These agencies will help you create a worthwhile strategy to promote your brand globally. Their services include determination of target audience, Search Engine Optimization (SEO), design and development of a website, Mobile applications, Hosting of websites and so much more.

The first step, after determining your target audience is to build a website. These agencies can help you in designing a responsive website which will cater especially, to those assessing your site with mobile devices, while keeping those using desktops and laptops, satisfied as well.

Following this, is adequate SEM a.k.a. Search engine marketing which includes SEO and makes it so your website shows high on result pages of various search engines when keywords pertaining to your site are searched using these engines. Afterwards, to further connect with your customers, several social media accounts are also important to further promote your brand and keep your loyal customers updated with latest offerings. For quality digital marketing services to promote your brand on a global scale and put you above the competition, visit this site

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